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 Fox |
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Fox first opened for business in 1974, when Geoff Fox opened a tiny distribution business for European motocross bikes in a 1,500-square foot building in California. Within two years, Fox was manufacturing high-performance and engine components for racers looking for an on-track advantage. In the spring of 1977, determined to show the American motocross public that his products were superior, Fox created his own privately-owned professional motocross team. During that same summer Fox also managed to impress American motocross fans in a way he had not initially intended. While competing in the heat, humidity, sand, mud, rain that came along with the six-round series, Team Fox riders wore red, yellow and orange race outfits. Handmade by Fox, the clothing became an instant hit with the fans and interested enthusiasts started calling the Fox shop in Campbell inquiring about its availability. Fox knew he was onto something big, and by 1980 he had completely reorganized and repositioned his company to be a major player in the U.S. motocross apparel industry.
Today, Fox Racing remains a family owned and operated business, with all four of Geoff and Josie Fox's children working full-time at the company. While still remaining 100% committed to its motocross roots, Fox Racing has also become the world's number one brand in BMX and mountain bike apparel and with its Fox Head logo has become the most recognized alternative sports brand amongst Generations X and Y. The company also offers a full line of sportswear, including shorts, T-shirts, fleece, hats, jeans, sweaters, sweatshirts and jackets to the public through finer motocross, bike, and sportswear retailers worldwide. During the last three decades, Fox Racing has become an international leader in the sportswear apparel industry with its famous Fox Head logo seen worldwide. In doing so, Fox Racing has held steadfast to Geoff Fox's original goal of making the best motocross products money can buy.
www.foxhead.com |
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| DCMA |
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In the spring of 2006, DCMA was launched by Benji and Joel Madden, their brother Josh and long-time friend, Tal Cooperman. Benji and Joel are the two front men for the multi-platinum band, Good Charlotte while Josh Madden made a name for himself in New York as a leading stylist and trend forecaster. Tal Cooperman has been on world tour with Linkin Park, Avenged Sevenfold, The Used, Lost Prophets, Good Charlotte and has worked in product placement and music marketing with brands such as Vestal, DVS, Matix and Reebok.
The Madden family hails from DC, Maryland in the United States and this is where DCMA comes from. Made in DC or DC Made, hence, “DCMA”. The brands icon, the brass knuckle symbolizes the bond the four founders share as well as their belief in working with friends and family. The four founders all combine to create aesthetic of DCMA. The design of DCMA is comprised of each of the founder’s individual tastes and their inspiration comes from roots in music, high fashion, graffiti and graphic design.
www.dcmacollective.com |
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| Skin |
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Skin Industries was founded in 1998 by CEO and sole owner, Al Borda. Back in the beginning when it all started, the company’s main focus was Freestyle Motocross (FMX). Within 2 months not only was Skin industries the number one bran in FMX, it also had a tremendous crossover into Supercross and Motocross. With so many of the top pro’s wearing the brand’s tees, Al decided to focus on making Skin Industries (which at the time was only a 4 design tee shirt company) into a legitimate clothing empire for the entire world to enjoy.
Al had a vision of “sports fashion”. Make comfortable clothes with edgy designs that speak for the individual wearing them, no matter if you are competing, practicing or just messing around in the backyard. Skin soon was not just worn by extreme sports athletes but by all kind of pro athletes, rappers, musicians, actors, businessman, students and party animals all around the world.
www.skinindustries.com |
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| Metal Mulisha |
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Metal Mulisha is the name of a group of elite freestyle motocross riders who dominate the sport today. These riders have reached celebrity status thanks to the X-Games and other extreme events with their clothing line even being seen worn by members from the hit show "Jackass." The Metal Mulisha is known for being loud, fast, and sometimes a little out of control. They train at a secret compound in the hills of Northern California, where all kinds of mayhem takes place off the course.
Metal Mulisha leader Brian Deegen is known for his outrageous behavior and his superhuman skills on a bike. He has earned more X-Games and World X-Games medals than any other rider in history. His injuries are legendary, but it's his unbreakable spirit that makes people talk. He's suffered a lacerated spleen, had a kidney removed, and broken his femur and both wrists. Metal Mulisha offers a full line of clothing for men with the signature skull logo adorning helmets, t-shirt, and many other related items. Fans of the clothing line include athletes from the worlds of motocross, BMX, snowboarding and skateboarding.
www.metalmulisha.com
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| Famous |
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Famous Stars and Stripes (FSAS) is an American clothing and accessory line founded in 1999 by Travis Barker, best known for being the former drummer of now-defunct Blink-182 and current drummer for +44. The company is based in Corona, California. Famous Stars and Straps clothing is influenced by music genres such as punk rock and hip-hop with the line consisting mostly of men's t-shirts and jackets. They also specialize in selected accessories such as belt buckles, bandanas, and hats. The brand's "F" logo which is referred to as the 'Badge of Honor' is used to represent the line. The logo is often used in words such as 'Family', 'Famous' or 'Forever'. FSAS is also known for having skateboard, BMX, and motorcycle stunt teams. Members of these teams are referred to as the "FSAS Family".
FSAS clothing has been worn by many celebrities including Barker himself, Barker's band mates; B-Real of Cypress Hill, Steve Jocz of Sum 41 to name a few. The clothing is popular among many hip hop artists such as Lil Jon, Jermaine Dupri, Krondon and The Pack. The FSAS model Adrianne Curry wears the clothing. The brand's shirts have imitated many heavy metal band logos, such as Norwegian Black metal band Mayhem's logo and Metallica's Master of Puppets album cover.
www.famoussas.com
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| Jetpilot |
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Founded in 1986, Jet Pilot continues to produce the most progressive, innovative, technically advanced, rider-inspired products for the action sports market. Year in year out we travel the world searching for the most unique fabrics and construction techniques to create original garments specifically for Wakeboarding, PWC and FMX.
Our products aren’t just innovative they are built to last. Our core R&D ethic of designing products that are “for riders by riders” is stronger than ever, this not only gives our team riders confidence to push the envelope every time they ride but it also gives you confidence in our products as you know that they will have been tested to the limit in all conditions.
www.jetpilot.com.au
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| Unit |
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Unit was founded by two Australian bothers Paul and Ian Everest in 2002 with very little capital. The brothers combined their talents in MX, BMX and design to form what is now being called by industry experts ‘Action Sports next big brand’. With massive growth year on year Unit is now a multi million dollar empire with some of the highest product sell through rates seen in street retail in many years.
‘Bottom-line, we just create edgy stuff that people want’ – Paul Everest
www.unitriders.com
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| Premonition |
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Sydney designer Premal Patel started his career humbly, creating clothes at the tender age of 21 and selling them from the back of his parent’s old Volvo. Launching his Premonition label in 2002, he’s now stocked in over 90 exclusive retail outlets both nationally and internationally. Patel has a keen eye for detail using high quality fabric and cuts. Traveling each season to different cities around the world, he draws upon a variety of looks, colours and attitudes, giving Premonition a cosmopolitan, international feel.
www.premonitiondesigns.com |
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